our story
We believe that beyond function and convenience lies emotional connection - a place where admiration is replaced by love. Life is for living (your own way) and bicycles are meant for riding, so a great bicycle designed for both stylish living and fine riding was always our goal.
Whippet Bicycle is a completely new British retracting bicycle - designed, developed and made by product designer and engineer Graham Powell. It has been developed through a series of prototypes in a studio and workshop just a few miles from the UK city of Coventry - home to some of the bicycle industry's key pioneers since the late 1860s.
In the same spirit of innovation and thirst for something new our journey began with the question 'does a folding bicycle actually need to fold? ...or is there perhaps another way?'
THE TEAM
GRAHAM POWELL
DESIGNER, MAKER AND TEST PILOT
From technical engineering apprentice, to graduate of the Royal College of Art and Imperial College (London), to professional product designer, Graham has always specialised in combining the creative with the practical. As a life-long cycling enthusiast he also loves nothing better than whizzing around Warwickshire's country lanes on two wheels.
HELEN POWELL
MARKETING & DIGITAL
A crafter of substance with style, with a string of awards under her belt and a sharp eye for detail, Helen is a creative and multi-talented digital influencer. If she's not busy photographing in her studio or out and about at design events you'll probably catch her sneaking off to the park for a quick game of tennis.
ALBERT
INSPIRATION & OFFICIAL MASCOT
A typical whippet... he's fun, friendly, compact and super slim. Albert loves to show off by outrunning all the other dogs in the neighbourhood (whippets can reach speeds of up to 35mph!). Afterwards he's more than happy to curl up at home for a well earned rest.